2024 Annual Report • Dashboard.Earth
Empowering Communities, Inspiring Action, Building Resilience
A Message from Our CEO
As we close out 2024, I’m filled with gratitude for you—our incredible Dashboard.Earth community. This year, your actions have made a real and measurable impact: conserving water, reducing emissions, saving energy, and keeping waste out of landfills.
Together, we’ve shown that small, local actions can add up to something powerful. From logging climate actions to joining local events and inspiring others to get involved, your participation is driving change in neighborhoods across Los Angeles and beyond.
Looking ahead to 2025, we’re excited to grow this momentum—expanding to new regions, launching new ways to support community-driven climate solutions, and continuing to make it easier (and more rewarding!) to take meaningful action. Thank you for being part of this journey. With your support, we’re building a more resilient future, one action at a time.
- Gaya Roshan, CEO & Co-Founder
What's Inside
2024 at a Glance
4
Celebrating a Year of Progress
23k
Community Members Engaged
+272% YoY
64k
Actions Logged
+1390% YoY
Our Impact at a Glance
In 2024, the Dashboard.Earth community tracked measurable impact across five key areas for regional sustainability and climate resilience prioritized by Los Angeles and San Diego Counties.
“The great thing is this: none of this feels like work. After you get in the habit, which like any habit takes about 90 days, it's just what you do. And since I'm a big fan of creating value with my life and building good fortune in all that I do, this lands perfectly within my life philosophy. I don't give up anything. I just give back.”
- Phil Circle, Sherman Oaks
Our Impact
7
Supporting Regional Resilience
Our app is designed to deliver hyper-local climate adaptation actions that support regional climate goals.
Los Angeles and San Diego County Climate Goals

1

Water Independence
Both Los Angeles and San Diego are working towards securing their water supply by sourcing a significant portion of their water locally. LA aims to source 80% of its water locally by 2045, while San Diego strives for a 50% local water source.

2

Waste Reduction
Both cities are committed to reducing landfill waste by promoting composting and reusables. LA aims to divert 95% of landfill waste by 2028, while San Diego aims to divert 90%.

3

Renewable Energy
LA and San Diego share a goal of transitioning to 100% renewable energy to clean their grids. LA plans to achieve this by 2045, while San Diego is working towards the same goal without a specified timeframe.

4

Emissions Reduction
Both cities are focused on reducing emissions to combat climate change. LA plans to reduce emissions by 40% below 2015 levels by 2030. San Diego has a specific focus on reducing vehicle miles traveled (VMT) by 15%.

5

Habitat & Biodiversity
LA is committed to protecting its biodiversity through a goal of zero net loss of biodiversity by 2050. This includes measures to preserve the health of its diverse plant and wildlife.

6

Urban Cooling
LA aims to make the city 7 degrees cooler by increasing tree canopy coverage to 40%. This initiative promotes a more sustainable and comfortable urban environment.
Water Independence Impact
3.9M
Gallons of Water
Direct conservation from recorded actions
39M
Annualized Impact
Projected yearly gallons conserved
Four actions on the Dashboard.Earth app directly contributed to LA and SD's water conservation goals.
Brush Wisely - Turning off the tap while brushing
On average, a standard bathroom faucet uses about 2 to 2.5 gallons of water per minute. By turning off the tap while brushing your teeth (typically a 2-minute process), a person can save around 4 to 5 gallons of water each time they brush their teeth. If someone brushes twice a day, that's approximately 8 to 10 gallons saved daily. As this is an introductory habit most users already do, we assume that users maintain this habit nearly every day the a year.
Sources:
Water Saver - Installing low flow equipment
If a user installs bathroom faucet aerators, 1 kitchen aerator, and 1 low flow shower head, they’ll save 8000 gallons of water on average over the course of a year.
Sources:
Five Minute Fresh - Taking shorter showers
An average shower head in California has a flow rate of 1.8 gallons per minute (gpm). Reducing shower time from 10 minutes to 5 minutes results in 9 gallons of water saved. To annualize, we assume each user maintains their short shower habit twice a week for a year.
Sources:
Garden Gourmet - Eating meatless meals
Shifting from a meat-based to a plant-based diet can save around 315 gallons of water per person daily, as plant-based foods avoid the high water demands of feed crops, animal care, and meat processing. To annualize, we assume that users eat plant-based one day per week for a year.
Sources:
  • Mekonnen, M. M., & Hoekstra, A. Y. (2012). "A Global Assessment of the Water Footprint of Farm Animal Products." Ecosystems, 15(3), 401–415.
Waste Reduction Impact
20k
Lbs of Waste Diverted
Direct impact of recorded actions
994.6k
Annualized Impact
Projected yearly lbs diverted
One action on the Dashboard.Earth app directly contributed to LA and SD's waste reduction goals.
Smart Scraps - Composting food waste
The average American household discards roughly 19 pounds of food waste each week. This equates to about 2.7 pounds) of food waste per household per day. To annualize, we assume users who were already composting continue to do so every day for a year. For new composters, we only include impact data for those who have logged 6+ times on the platform.
Sources:
Renewable Energy Impact
70.5k
kWh Saved
Direct impact from recorded actions
1.2M
Annualized Impact
Projected yearly kWh saved
Five actions on the Dashboard.Earth app directly contributed to LA and SD's renewable energy goals.
Energy Buster - Joining Ohm Connect
Switching to OhmConnect can save an average California household about 581 kWh annually, reflecting a 10% reduction in energy consumption based on typical yearly usage of 5812 kWh.
Sources:
Lights Out - Turning off unnecessary lights
Turning off five 60-watt incandescent bulbs for two hours daily saves 0.6 kWh of energy per day. As this is an introductory habit most users already do, we assume that users maintain this habit nearly every day the a year.
Sources:
  • U.S. Department of Energy. (2010). 2010 U.S. Lighting Market Characterization. Retrieved from: https://www.energy.gov/
Brush Wisely - Turning off the tap while brushing
For every gallon of water saved, about 0.003 kWh of energy is conserved. For 8 to 10 gallons saved per day, that’s around 0.024 to 0.03 kWh per day. As this is an introductory habit most users already do, we assume that users maintain this habit nearly every day the a year.
Source:
  • Pacific Institute; CPUC studies on the water-energy nexus
Water Saver - Installing low flow equipment
Using low-flow gear to save 8,000 gallons of water can result in an energy savings of 24 kWh, based on the energy intensity of water treatment and distribution.
Source:
  • Pacific Institute; CPUC studies on the water-energy nexus
Five Minute Fresh - Taking shorter showers
Saving 9 gallons of water by shortening showers from 10 to 5 minutes can save approximately 1.53 kWh of energy, due to the energy used to distribute and heat water. To annualize, we assume each user maintains their short shower habit twice a week for a year
Source:
  • Source: Pacific Institute; CPUC studies on the water-energy nexus
  • California Public Utilities Commission (CPUC): Data on water-energy relationships.
Garden Gourmet - Eating meatless meals
Switching from a typical meat-based diet to a primarily plant-based diet can save approximately 4.4 kWh of energy daily, based on a reduction of 16 MJ per day. To annualize, we assume that users eat plant-based one day per week for a year.
Sources:
  • Pimentel, D. & Pimentel, M. (2003), American Journal of Clinical Nutrition, 78(3), 660S–663S.
  • Heller, M. C. & Keoleian, G. A. (2015), Environmental Research Letters, 10(3).
Emissions Reduction Impact
81.2
Tons CO2e Reduced
Direct impact from recorded actions
1292.4
Annualized Impact
Projected yearly tons CO2e reduced
Eight actions on the Dashboard.Earth app directly contributed to LA and SD's emissions reduction goals.
Car-free Cruising - Taking alternative transportation
We assume that private automobile travel emits approximately 404 grams of CO₂-equivalent (CO₂e) per mile, whereas public transportation travel emits approximately 100 grams CO₂e per mile. Under these assumptions, substituting one mile of private vehicle travel with public transportation results in an emissions reduction of approximately 304 grams of CO₂e per mile. To annualize, we assume that each user engages in this transportation switch once per week for a year.
Source:
Smart Scraps - Composting food scraps
Composting food waste instead of sending it to landfill reduces emissions by approximately 0.44 kg CO₂e per kilogram of food waste. For each action in this analysis, we assume that the average participant generates 1.23 kg of food waste per day, derived from the U.S. average of 19 pounds of food waste per household per week. To annualize, we assume users who were already composting continue to do so every day for a year. For new composters, we only include impact data for those who have logged 6+ times on the platform.
Sources:
  • Nordahl, R., et al. (2020). Life Cycle Assessment of Composting vs. Landfilling Organic Waste. Environmental Research Letters.
  • U.S. Environmental Protection Agency (EPA). (2022). Food: Material-Specific Data. Retrieved from https://www.epa.gov.
Energy Buster - Joining Ohm Connect
The average Californian household participating in OhmConnect could prevent 460 pounds of CO₂e emissions annually (approximately 209kg or .2 tons)
Sources:
Lights Out - Turning off unnecessary lights
Reducing the daily operating time of just five 60-watt incandescent bulbs by two hours results in a reduction of .138kg CO2e per day. As this is an introductory habit most users already do, we assume that users maintain this habit nearly every day the a year.
Sources:
  • U.S. Department of Energy. (2010). 2010 U.S. Lighting Market Characterization. Retrieved from: https://www.energy.gov/
Brush Wisely - Turning off the tap while brushing
To calculate, we multiple gallons saved (8 to 10) by the energy intensity (0.003 kWh per gallon), resulting in 0.024 to 0.03 kWh saved per day. CO₂ emissions saved were estimated by multiplying the energy saved (0.024 kWh) by California's average carbon intensity (0.23 kg CO₂ per kWh), yielding approximately 0.00552 kg of CO₂ saved per day. As this is an introductory habit most users already do, we assume that users maintain this habit nearly every day the a year.
Source:
Water Saver - Installing low flow equipment
Energy savings for water treatment and distribution were calculated by multiplying the gallons saved (8,000) by the energy intensity (0.003 kWh per gallon), resulting in 24 kWh saved. CO₂ emissions saved were estimated by multiplying energy saved by California's carbon intensity (0.23 kg CO₂ per kWh), resulting in 5.52 kg (0.00552 metric tons) of CO₂ saved.
Source:
  • Pacific Institute; CPUC studies on the water-energy nexus
Five Minute Fresh - Taking shorter showers
An average shower head in California has a flow rate of 1.8 gallons per minute (gpm). Reducing shower time from 10 minutes to 5 minutes results in 9 gallons of water saved. To annualize, we assume each user maintains their short shower habit twice a week for a year.
Sources:
Garden Gourmet - Eating meatless meals
Studies estimate that an average meat-based diet is associated with approximately 5.6 kilograms (kg) of carbon dioxide equivalent (CO2e) emissions per person per day, while a plant-based diet is associated with roughly 3.8 kg CO2e per person per day. This implies that simply substituting a meat-based meal with a plant-based one for a single day can reduce daily GHG emissions by about 1.8 kg CO2e. To annualize, we assume that users eat plant-based one day per week for a year.
Sources:
  • Scarborough, P., Appleby, P. N., Mizdrak, A., Briggs, A. D. M., Travis, R. C., Bradbury, K. E., & Key, T. J. (2014). Dietary greenhouse gas emissions of meat-eaters, fish-eaters, vegetarians and vegans in the UK. Climatic Change, 125(2), 179–192. https://doi.org/10.1007/s10584-014-1169-1
Habitat and Biodiversity Impact
4.6
Acres Habitat Protected
Direct impact of recorded actions
46
Annualized Impact
Projected yearly acres habitat protected
One action on the Dashboard.Earth app directly contributed to LA and SD's habitat and biodiversity protection goals.
Garden Gourmet - Eating meatless meals
Switching to a plant-based diet can reduce land use by approximately 1.9 square meters per day compared to a meat-based diet, leading to substantial savings in land over time. To annualize, we assume that users eat plant-based one day per week for a year.
Sources:
  • Foley, J. A., et al. (2011). "Solutions for a cultivated planet." Nature, 478(7369), 337–342.
  • Poore, J. & Nemecek, T. (2018). "Reducing food’s environmental impacts through producers and consumers." Science, 360(6392), 987–992.
Scaling Impact and Vision for Growth
"Individual and household actions have the potential to produce roughly 25–30 percent of the total emissions reductions needed to avoid dangerous climate change.”
“If just one in every ten members of the relevant demographic for a given [high impact] behavior in the U.S. was to adopt it, it could reduce the projected gap in delivering the U.S.’s commitment under the Paris Agreement by 80 percent."
The impact of Dashboard.Earth extends beyond the actions of individual users. As our user base expands, so does our collective power to drive positive change. If our impact in 2024 shows anything, it's the immense potential of our platform to accelerate climate action through the power of individual choices.
Here is our projected impact by the end of 2025:
4
Regions Operational
We're expanding!
32x
Projected Impact
Growth factor for impact
812.5k
Projected Actions
Logged by end of year
54.5k
New Community Members
Across 4 regions
Our Community In Action
15
An App that Powers Action
Throughout 2024, Dashboard.Earth developed into a more dynamic, user-centric app. As a result, engagement in our climate actions skyrocketed. Here's how action logging on the platform grew quarter over quarter.
This significant growth was driven by continuous improvements to the product experience informed by user research, as well as changes to our marketing strategy. Deploying a broader library of habit actions, leaning into gamification, and leveraging strategic partnerships further empowered users to engage meaningfully with the platform.
Our Top 5 Actions
These actions were the most popular!

1

Smart Scraps
Composting food scraps
15.6k

2

Brush Wisely
Turning off the tap while brushing
10.6k

3

Lights Out
Turning off unnecessary lights
10.2k

4

Garden Gourmet
Eating meatless meals
9.8k

5

Five Minute Fresh
Taking shorter showers
8.6k
To see how we enhanced engagement, incentivized climate action, and aligned user contributions with measurable outcomes over the year, see our Product Roadmap in the appendix.
What Users Are Saying
Dashboard.Earth is powered by our dedicated user community and their commitment to environmental action. Here are a few snippets of user feedback that showcase the impact we're making together:
"It's been a fantastic way to make a positive impact on the environment… I've gained a deeper understanding of how small changes can contribute to a big difference. The app's gamified approach made the process fun and engaging, motivating me to consistently recycle and explore other green initiatives."
- Anna G.
“I think this app will give me the tools to change my behavior and be rewarded for it. It’s a win win situation. You’re doing good for the environment, and an added perk is you’re saving up tickets and you might get fortunate and win the week’s prize.”
- Juan F.
"Many of the actions on Dashboard.Earth were things I was already doing... However, the app also encouraged me to incorporate new practices into my routine - I try to eat only plant-based meals once a week, learned how to recycle my electronics, and am trying to take shorter showers.”
- Maya R.
Finding Our People
In 2024, Dashboard.Earth made significant strides in marketing and community engagement, forging new partnerships, hosting impactful events, and growing our audience across channels. From convening LA's first ever Plant-Based Dining Month, to acting as official tech partner for the inaugural SoCal Transit Week [See Appendix], we strengthened community ties and amplified our mission.
Partnerships and Collaborations
23
Events Partners
Collaborators on events & activations
7
Rewards Partners
Sponsors of prizes and rewards
8
Content Partners
Co-creators on social media
12
Local Businesses
Collaborators on campaigns
Growing Community on the Ground
We held 68 events and activations in 2024! Here are a few that stood out.
Peace Day LA
We celebrated Jane Goodall’s Birthday with Peace Day LA, engaging enthusiastic attendees and receiving strong support for Dashboard.Earth’s mission.
Earth Day Extravaganza
At River Fest with Friends of the LA River (FOLAR), we connected with our target audience during impactful events like their Earth Day Extravaganza and solidified several new partnerships.
Parks Project Cleanups
Partnering with Parks Project, we hosted three community cleanups, fostering hands-on climate action and educating participants about the Dashboard.Earth app.
Making Waves
"The climate crisis is so huge and overwhelming, it can be paralyzing to many of us. We all want to know that one thing that will really make the difference. But guess what? There’s an app for that... Dashboard.Earth, aims to help users shake out of climate paralysis, take meaningful climate actions — and get rewarded for it."
- Erin Stone, LAist
We're grateful to have earned 3 CEO profiles, 2 campaign spotlights, and 1 feature article in high quality local and national media outlets.
Dashboard.Earth in the Wild
Dashboard.Earth is more than just a digital platform – it's a community that's actively shaping a more climate resilient future. Here are a few highlights from events and activations we've participated in throughout the year.
"From composting to using my sustainable, eco reusables, I’m committed to being a part of the solutions for a healthy planet. This app reminds me to take it up a notch in my daily habits."
- Paige Parsons Roache, Westlake Village
Looking Ahead
22
2025: Vision and Strategy
As we enter 2025, Dashboard.Earth is committed to scaling our impact with a bold strategy to deepen engagement, expand our reach, and innovate solutions for climate resilience.

1

Personalize the User Experience: Expand on the core infrastructure built in 2024 to broaden our available actions, personalize delivery and create a more engaging experience.

2

Make Rewards More Rewarding: We'll strive to connect our users to the real financial value of their climate actions, expanding the range of incentives available on the platform and making sure everyone is rewarded for taking action.

3

Regional Expansion: Establish operations in additional regions, scaling our model for hyperlocal engagement and impact.

4

Make Impact Accessible: Enhance the impact experience by providing clearer insights into individual and community contributions, making it easier to see the real-world difference our users create.

5

Innovate for the Future: Launch the first iteration of our Verified Climate Outcomes™️ marketplace.
Our Journey Continues
As we look to the future, we remain steadfast in our mission: to scale regional climate adaptation by incentivizing individuals to take hyperlocal action. Together, we can build resilient communities, foster innovation, and create a climate resilient future.
Over the past year, we’ve witnessed the incredible power of our community to drive measurable impact, and we are deeply grateful for the support of our users, stakeholders, and partners.
Join us on this journey. Whether you’re an individual ready to take action, a company looking to meet sustainability goals, or a partner with a shared vision for climate resilience, there’s a place for you at Dashboard.Earth.